Copywriting
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Copywriting *
Piecing together a jigsaw puzzle of words, phrases, style & voice
As a skilled copywriter, I know how to use language to influence target audiences and help marketing teams achieve their goals. With experience copywriting for an international brand, I understand how to optimize content to drive traffic and boost conversions through product descriptions, headlines, new product launches and social posts. Every piece of content is a new message and a fresh perspective while adhering to brand voice and industry standards.
Headlines, Product Story, Editorial, SEO & Website
Well-crafted knowledge content — whether it’s a blog, case study, or e-book — helps businesses build authority and foster audience engagement. By integrating relevant keywords, internal links, and targeted phrases, businesses can enhance their visibility in search engine results.
I combine thorough research with creative writing to produce content that is both informative and engaging. My approach uses a conversational tone, delivering valuable and accurate information, while incorporating multimedia elements to captivate readers. Through high-quality, SEO-optimized blog content, I help businesses position themselves as industry leaders and attract a dedicated audience.
Fiskars Group | eComm SEO
Fiskars has hundreds of online how-to’s that utilize their vast catalog of creative, garden, and kitchen tools. I worked on adding longevity to those articles through rounds of developmental edits, copy edits & SEO optimization.
Skill Highlights
Wordcount reduction
Chunking content to enhance readability
200+ articles
Routable | Blog content
Use content brief to generate long-format (500+ wordcount) knowledge base articles for a fast-moving fintech company. 50+ articles over 2 years.
Skill Highlights
Research ideas and processes on relevant subjet matter
Optimize words and phrasing to draw consumers to the website (SEO)
Work closely with product stakeholders to edit and finalize content
Provide SoMe headline and subhead ideas
Provide design team with ideas for images, graphs & call-outs that enhance the copy
Fiskars Group | New product development
Worked closely with product managers to develop product copy and go-to-market strategy.
Skills Highlights
Activity page copy across four 30-page books
How-to instructions and parental guidance
eComm copy on Fiskars.com